The existing building dating from the 1970s in the historic centre of Celle is located in an absolute ideal position on Zöllnerstrasse, the town’s main shopping street, and it extends to the parallel street, Mauernstrasse, at the rear. The building has been renewed, extended and refurbished as a top-quality retail property. Rented space was handed over to H&M in March 2014 and it opened its store on 28 May 2014.